Cinematic VIDEOBOOTH for the Pure Color Desire launch.
A fashion-video moment for the Pure Color Desire lipstick collection at The St. Regis Bangkok — captured, styled, and shared in real time.
A fashion-video moment for the Pure Color Desire lipstick collection at The St. Regis Bangkok — captured, styled, and shared in real time.
Collaborating with “ESTEE LAUDER” for a new “Pure Color Desire” lipstick collection product launching, happening at The saint regis hotel, Bangkok.
We created a “cinematic scene” feature of our VIDEOBOOTH that shooting a small video clip with a scene style like movie or music video. A fashion video this time expose a modelish in every girl.
VIDEOBOOTH is the lastest marketing product that powerful and able to speak brand concept and also individually generate by brands’ customers.
It supports today’s social network and eases to share on Facebook, Instagram, tiktok and etc.
This event invited beauty bloggers and influencers to create contents and share to their channels. We analyzed the #hashtag for this event and it produced 2,753 posts for this opening event.
Launch the new Pure Color Desire lipstick collection at The St. Regis Bangkok with a content moment beauty bloggers and influencers would actually want to post — and let the brand concept speak through every guest-generated clip.
- 01Bloggers and influencers checked in at the VIDEOBOOTH stage.
- 02Each guest stepped into a cinematic scene styled like a fashion film.
- 03A short clip was captured — turning every guest into the model.
- 04Clips were delivered instantly for sharing on Facebook, Instagram and TikTok.
- Cinematic fashion clips
- Instant social-ready videos
- Branded hashtag campaign
